As technology keeps evolving, small businesses have become the perfect online health insurance customer. With new websites offering online quotes and applications for group health insurance coverage, small businesses are taking advantage of their savvy use of the internet and seeing what the online insurance companies’ websites have to offer.

Some online health insurance providers act as brokers, while others put you in touch with brokers in your area. Site features can go from bare-bones quoting services with no insurance advice, to sites that bill themselves as “benefit portals,” providing reams of small-business benefits advice.

At online health insurance websites, small business employers can select quotes based on deductibles and other plan features. Mind you, due to strict state regulations regarding insurance premium levels, buying a health plan online doesn’t always offer a better deal on health insurance premiums. The online application process requires the same amount of work as if you were visiting with a broker, and you must still interact with one before purchasing a final plan. It is more for the ease of being able to look for group health insurance online when you have time, not when it is convenient for your insurance rep.